The first Malaysian car was an enduring success story, consistently topping the sales chart for over two decades. Now, a new chapter begins.
A car for the people, for everyone, so it went. And the marketing played that aspect to the hilt. One of the more vivid memories I have of the car at that time was the TV commercial made in Cantonese of the "people’s hero car."
Malaysian Proud Cars
![Malaysian Proud Cars](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIudQDxqOgI7iLuNljJ48kHh8Ckn2-QDkIIj5an-7l27IrbD5CdOzUNjPnNsoiogk43U2HkIF2ac0z8sV6aBmcYB07Fe6ZQ0xia2b5sLWFNDH5JDnqDR5NliDX72lyqNzNELERw817bfc/s220/Saga3.gif)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqjt_v9Q94UYE2vAMq_XV0dz9m06ytyYidgSqCDAGyUatR1ra63cGOfP0OX1AJfgnZJXn_TdSnUtYq-4kUwfaOqNDl8pAPQ2obbc7CNBA1-TYM4RgSm1xZCfWUZwOjAsvDrs5eVGrLnGg/s660/saga14.gif)
New Generation Car Proton Saga
For the next two decades, the pioneer continued to ply its trade, from flag-bearer to workhorse, selling more than one million examples along the way.
It soldiered on, at times valiantly, through all its inherent limitations and flaws that were exposed and amplified by time and by newer cars, simply because it offered the buying public a car – with a boot – on the cheap. That it has until today continued to sell around 4,000 examples a month says it all.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiP95rmhPCUALOEQlN0zJhfC_myqwd8A39KuJ63TvDK-ICI01hfb84KHP4mlOtWrdkMQJzXIPppm4lWvjN-sqoZvcfXzRgwUysKhSD56TUEmKlqv2ikl99qv_EFCwGd3HU4rhimVc6DpE/s220/saga13.gif)
Now, it’s time to say goodbye to a national icon. Yes, say farewell to the Proton Saga, and wave hello to its replacement, the Proton Saga.
Launched by the Prime Minister earlier today, the new entry-level offering is aimed at first-time buyers and customers looking for a replacement or additional car.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ-xnx8N73XM-gPzrKsonCh8PfD1xFjjC8Wk6_fy6FN_ILYnY3D5CpQHWf-6MaOGpU0GWwe5uHZLdGsQ1e9Lc4UM_j32l0qal3rUD8tDPN8EX__v_mS4Vau_24yAcvlYRSxyvrktobENM/s660/saga25.gif)
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